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Category:Social Media Strategy & Trends
On-demand

Social Media Trends 2026: How social CMOs turn signals into strategy

Hootsuite CMO Billy Jones and his top strategists share what’s trending today — and reveal how they spot trends before you see them coming.

Details

Social media trends in 2026 aren’t long bell-curves that anyone can forecast a year into the future. They’re short-lived, intense, and often highly specific to niche topics and audiences. 

What’s a strategist to do?

Join Hootsuite CMO Billy Jones and his team for a candid look at how they go beyond surveys and predictions to build strategies grounded in real-time trend tracking and forecasting. You’ll get red-hot takes on the trends they’re watching today — and a behind-the-scenes look at how they’re making trend forecasting a core skill across their marketing org.

What you’ll learn

  • Why trend cycles look different in 2026 — and what that means for strategy
  • The social trends CMOs should be paying attention to now
  • How to spot, forecast, and act on the trends that matter most to your audience
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Speakers

Billy Jones
Billy Jones
CMO,
Hootsuite
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Ryan Smith
Ryan Smith
Senior Director, Marketing Strategy,
Hootsuite
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Karolina Mikolajczyk
Karolina Mikolajczyk
Content Activation Lead,
Hootsuite
linkedin

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